Do I need a Website for my Business?
Short answer: Yes. You need one. A good one. A professionally designed website - managed by professionals.
The bigger question in this case is why? Why does my business need a website?
The behavior of consumers will always adapt to new technology.
The invention of the Telephone in the late 1800s was a major, disruptive change in technology and how people communicated with other people. Telephone directories - such as the Yellow Pages - also became standard in households with telephones. By the 1930s, advertising in the Yellow Pages was standard for a business to stay above water. It made sense - considering the majority of American households were using the directory on a daily basis.
Then came the invention of the World Wide Web. Another major, disruptive change to technology and how people communicate. By 2011, 70% of Americans rarely or never used the Yellow Pages to find local businesses. Also in 2011, 59% of Americans were using the internet to find local businesses.
Now it’s 2019, and 97% of Americans are finding local businesses online. In order for your business to survive, you need an online presence.
Deloitte’s analysis in Connected Small Businesses in the United States found that digitally advanced small businesses:
Earned two times as much revenue per employee
Experienced revenue growth over the previous year that was nearly four times as high
Were almost three times as likely to be creating jobs over the previous year
Had an average employment growth rate that was more than six times as high
This applies to all industries - even industrial and manufacturing. Digital advancement starts with a website. If that’s not enough to convince you, here are some non-negotiable reasons you need not just a website, but a beautifully optimized, accessible one.
REASON 1 - 30% OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE
Your website is your number one marketing asset because we live in a new, digital age. Americans spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that doesn’t have one as less professional - taking their business elsewhere.
75% of people judge a company’s credibility based on their website alone.
REASON 2 - 97% OF PEOPLE SEARCHING FOR LOCAL BUSINESS ONLINE.
There’s a reason so many companies invest so much time and money into Search Engine Optimization (SEO). Of these statistics, 93% of these online experiences begin with a search engine. Today, there are 5 Billion Google searches that occurred - and at this very moment, there is someone, in your area, searching for the products or services you provide. Guess who’s getting their business? Not you.
REASON 3 - YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY
This is especially true for B-2-B companies. People visit your website when they want to know something or move forward with something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:
Who are you?
What do you do/offer?
How do I contact you?
46% of B-2-B buyers will leave a website if these questions aren’t answered quickly, and 37% will leave from poor design and navigation.
Again, we live in a digital age where consumers want the information they seek immediately - meaning your company’s website should answer each of the questions quickly and clearly.
REASON 4 - SOCIAL MEDIA REACH IS DIMINISHING
So, you think you don’t need a website because you’re on Facebook?
Great, so is every other business in America. You need a website even if you have a Facebook page.
It’s getting harder for businesses to connect with users social media platforms, such as Facebook. Within a week of the last Facebook algorithm update, organic-user reach plummeted lower than it was already. Also, in 2018, people spent 50 million fewer hours on the platform than they did in 2017.
While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.